According to a recent article published in the Wall Street Journal, and recapped on MediaBistro.com, the average user spends a lot of time on the social networks. just how much time? Well for the month of January 2012:
- Facebook – 405 minutes or 6 hours 45 minutes
- tumblr – 89 minutes or an hour and a half
- Pinterest – 89 minutes as well
- Twitter – 21 minutes
- LinkedIn – 17 minutes
- MySpace – 8 minutes
- Google+ – 3 minutes
I was not surprised to see Pinterest tied for second place, as their growth has been phenomenal, but I was surprised by the low showing for Google+. They also have been racking up some impressive growth in membership, but evidently this is not translating into time on the site. I know that those of us in the web marketing business have been advising our clients to sign up on Google+, because when you love Google, they love you back in the form of better page rank and more traffic.
For me, the compelling feature on Google+ is the “Hangout,” which is a free video chat feature for you and another 9 people can get online with your web cam enabled laptop or PC and chat, collaborate, or even provide a small training session. Evidently, this has not been enough to bring their numbers up where you might expect them to be.
So – how much time do YOU spend on your social network accounts?
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JUL
About the Author:
I am a cybersecurity and IT instructor, cybersecurity analyst, pen-tester, trainer, and speaker. I am an owner of the WyzCo Group Inc. In addition to consulting on security products and services, I also conduct security audits, compliance audits, vulnerability assessments and penetration tests. I also teach Cybersecurity Awareness Training classes. I work as an information technology and cybersecurity instructor for several training and certification organizations. I have worked in corporate, military, government, and workforce development training environments I am a frequent speaker at professional conferences such as the Minnesota Bloggers Conference, Secure360 Security Conference in 2016, 2017, 2018, 2019, the (ISC)2 World Congress 2016, and the ISSA International Conference 2017, and many local community organizations, including Chambers of Commerce, SCORE, and several school districts. I have been blogging on cybersecurity since 2006 at http://wyzguyscybersecurity.com