According to a recent article published in the Wall Street Journal, and recapped on MediaBistro.com, the average user spends a lot of time on the social networks. just how much time? Well for the month of January 2012:
- Facebook – 405 minutes or 6 hours 45 minutes
- tumblr – 89 minutes or an hour and a half
- Pinterest – 89 minutes as well
- Twitter – 21 minutes
- LinkedIn – 17 minutes
- MySpace – 8 minutes
- Google+ – 3 minutes
I was not surprised to see Pinterest tied for second place, as their growth has been phenomenal, but I was surprised by the low showing for Google+. They also have been racking up some impressive growth in membership, but evidently this is not translating into time on the site. I know that those of us in the web marketing business have been advising our clients to sign up on Google+, because when you love Google, they love you back in the form of better page rank and more traffic.
For me, the compelling feature on Google+ is the “Hangout,” which is a free video chat feature for you and another 9 people can get online with your web cam enabled laptop or PC and chat, collaborate, or even provide a small training session. Evidently, this has not been enough to bring their numbers up where you might expect them to be.
So – how much time do YOU spend on your social network accounts?Share