What the Heck is the Bump Card?

A professional associate of mine alerted me to the Bump Card.  The fundamental concept seems to make sense; replace the business card with a phone app that allows you to exchange professional information including links to your web site, or even a special purpose web page.  This exchange happens over your near-field communications (NFC) radio in your phone.  This can be phone-to-phone, or via a special NFC plastic card, or an NFC enabled finger ring.  So is this better than a plain old printed paper business card?  I must admit, most of the business cards I collect end up in a pile on my desk, eventually to be discarded later.  Instead you can collect a database of electronic business cards on your phone.

One of the first things she shared with me was the price for this service; $1.66 per day.  Sounds “cheap” enough, but do the math – that’s $605.90 per year.  Then there are other start up costs for this program.  The plastic Bump Card business card replacement is $40.00, the Bump Ring is $63.00.  There are a number of combinations and packages to choose from.

A Basic Subscription is $19.97 per month or $0.67 per day, and the Premier Subscription, which offers most of the features a business user would want, is $49.97 per month or $1.66 per day.  Last time I bought business cards, I got 2000 for about $200.  That was a few years ago, and I still have plenty, so my cost per year for printed paper cards is more like $40 per year.

There is an affiliate program that you can join that I suppose gives you some sort of revenue sharing or sales commission.  This does not appear to be yet another MLM scheme, but it gets pretty close.  The associate must have alerted a Bump Card affiliate to my article, and she was kind enough to send me the following list of uses for the Bump Card.

Advantages

  • Text one-to-many
  • Never buy another business card again
  • Platform to store & present all of your businesses
  • Huge savings on your business operation
  • Carry your website in your pocket
  • Create your own website in under two hours
  • Enables you to share your business in under 30 seconds
  • Be your own web designer (or web master) in under two hours
  • Your own personalized website for less than a cup of coffee a day
  • Mobile website for non-techies
  • Powerful marketing tool that can be shared digitally via text, email, or a bump
  • Turn your cell phone into a lead generating machine
  • Get your message seen by 94-98% of your prospects  within 4 seconds (unlike social media)
  • Use your cell phone as a mobile demo center
  • A digital business control center
  • Coolest gadget for your business that can grow your business AND earn you additional money on the side

If anyone wants additional information, they can reach out to Shawn on LinkedIn or they can get more information here: https://ShawnVougeot.thebumpcard.com

Disadvantages

Drawbacks are several, the principal one being that for this exchange to work, both parties need the phone app, and be willing to pay the monthly service fee.  Another issue is keeping your account current and updated, so the exchange provides the latest business information.  And here we go creating another huge, hackable database of personal and business related information for cyber-criminals to steal.  What kind of security does this company use?

When I put on my paranoia-inducing cybersecurity googles, I have to ask what are the fine people at the Bump Card going to do with all this information?  Certainly cross-marketing for other products and services should be expected.  At $50 a month, you would hope they would not be reselling this trove to other companies, but I would expect that too.

All-in-all, this is something I think I will pass.  First, there are the security issues, of course.  Who dedicated to my privacy and security are they, and how well have they deployed security countermeasures?  Second, there is the subscription problem. I have a subscription but you don’t so I give you my paper card and take yours.  Third, in this pandemically-addled age, at just what networking event am I exchanging e-cards?  All these meetings have gone virtual, and neither the physical card or the electronic card seem to be functional with Zoom.  So Bump Card is a no for me.

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About the Author:

I am a cybersecurity and IT instructor, cybersecurity analyst, pen-tester, trainer, and speaker. I am an owner of the WyzCo Group Inc. In addition to consulting on security products and services, I also conduct security audits, compliance audits, vulnerability assessments and penetration tests. I also teach Cybersecurity Awareness Training classes. I work as an information technology and cybersecurity instructor for several training and certification organizations. I have worked in corporate, military, government, and workforce development training environments I am a frequent speaker at professional conferences such as the Minnesota Bloggers Conference, Secure360 Security Conference in 2016, 2017, 2018, 2019, the (ISC)2 World Congress 2016, and the ISSA International Conference 2017, and many local community organizations, including Chambers of Commerce, SCORE, and several school districts. I have been blogging on cybersecurity since 2006 at http://wyzguyscybersecurity.com

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