How to Create a Newsletter to Grow Your Customer Base

by Carla Lopez

[Bob says:  This article provides good advice for those of you who own a computer support business or plan to start one.]

In a time when social media marketing grabs all the headlines, email newsletters may seem like a marketing tool of the past. However, newsletters can be an effective tool for growing your small business.

Why You Need a Newsletter

Newsletters make it possible to directly communicate with customers and potential customers by providing them with valuable personalized content and targeted promotions. An effective newsletter motivates subscribers to take actions such as reading a blog post, participating in a promotion, or making a purchase. Newsletters that provide value to subscribers help build brand trust and loyalty and keep your business fresh in the minds of subscribers.

How to Get More People to Read Your Newsletter

For newsletters to pay off, you have to motivate subscribers to read them. The first hurdle is to get subscribers to open your email. The best way to do this is to write an enticing subject line. The subject line of your newsletter email should be interesting and clever and address your audiences’ motivations and pain points. Once you get subscribers to open the newsletter, keep their interest by providing compelling content that serves a purpose.

How to Write an Effective Newsletter

According to statistics, consumers spend an average of 10 seconds reading brand emails. For your newsletter to be effective, you must provide a reason for readers to stick around longer. Start by reading examples of successful newsletters.

Decide what kind of newsletter you want to create. Newsletters do better when they serve a targeted purpose, rather than including random stuff about your company. Make most of your newsletter educational or informative rather than promotional. Make sure your subscribe page accurately describes what readers can expect from your newsletter.

How to Add GIFs to Your Newsletter

GIFs grab your readers’ attention, add some personality to your newsletter and increase the chances that subscribers will read your whole newsletter. You can make video into GIF by using a video-to-GIF maker. This tool makes it easy to trim your video to the specific scene you want to use in your GIF.

How Data Visualization Enhances Your Content

Data visualization is the graphical representation of data. Charts and graphs can make it easier for readers to comprehend the information you are presenting in your newsletter. They can also make your newsletter more visually appealing.

Professionals Who Can Make Your Newsletter Better

One way to improve your newsletter is to hire a freelance newsletter writer to handle writing your newsletter for you. These professionals specialize in writing effective newsletters and can put what they have learned to work for you immediately.

You may also want to hire a graphic designer to create engaging visuals or a professional video editor to create original videos to include in your newsletter. Consider hiring a cybersecurity expert to ensure that the emails you send out are free of viruses or malware that could infect subscribers’ computers.

Tools You Can Use to Create Your Newsletter

You can purchase or use a free newsletter software package that includes features such as A/B testing, smart content, templates, and analytics. These tools make it easy to create and manage your newsletter.

When done well, email newsletters can be a valuable tool for business growth. Taking steps, such as adding GIFs, to make your newsletter better can help you achieve your marketing goals.



About the Author:

I am a cybersecurity and IT instructor, cybersecurity analyst, pen-tester, trainer, and speaker. I am an owner of the WyzCo Group Inc. In addition to consulting on security products and services, I also conduct security audits, compliance audits, vulnerability assessments and penetration tests. I also teach Cybersecurity Awareness Training classes. I work as an information technology and cybersecurity instructor for several training and certification organizations. I have worked in corporate, military, government, and workforce development training environments I am a frequent speaker at professional conferences such as the Minnesota Bloggers Conference, Secure360 Security Conference in 2016, 2017, 2018, 2019, the (ISC)2 World Congress 2016, and the ISSA International Conference 2017, and many local community organizations, including Chambers of Commerce, SCORE, and several school districts. I have been blogging on cybersecurity since 2006 at

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