Google Chrome Now Blocks Annoying Ads

If you are “monetizing” your website using any of certain Google-banned advertising types, you will need to rethink your strategy and use approved advertising types only.  Otherwise you run the risk of the Wrath of Google, and will see your advertising revenue drop along with your page rank.

Starting in mid-February, the most recent version of Google’s Chrome web browser proactively blocks certain types of ads that most people have found annoying.  This is a bold move for Google, whose revenue model depends almost completely on advertising as a source of revenue.  Chrome is a leading member of the Coalition for Better Ads, and has decided, with this new feature, to block ads on websites that no not conform to their new standards.  These ads include:

  • Scrolling ads – Ads that follow you down the page when scrolling through a website.
  • Video ads with sound – Automated video ads with sound that start without warning. These ads can be intrusive, especially in a quiet work setting.
  • Flashing ads – These can be troublesome for smartphone users.
  • Animated ads – Another category of advertising that can be difficult on a smartphone.
  • Full screen blocking ads – Also called “prestitial ads,” these ads cover the full screen.  These can be annoying enough for computer users, but are especially problematic for mobile users.
  • Countdown ads – Also known as “postitial ads,” these are the ads with a countdown timer that require a site visitor to watch part or all of the ad before continuing to the desired page.

Chrome users will see a message that an ad has been blocked, and allow them to watch it if desired. If a site continues to server up these ad types for more than 30 days, Chrome will block these ads automatically.  This is not a full-fledged ad blocker.  Basically, Google will still allow approved advertising types to appear on the Chrome browser.  If you want more, you will need to install one of the third-party ad-blocking browser plug-ins.  But if this sounds like an improvement to you, you may want to check Chrome out, if you are not using it already.

If you are using website adverting as part of your revenue stream, you will want to be sure that your ads conform with the new standards.

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About the Author:

I am a cybersecurity and IT instructor, cybersecurity analyst, pen-tester, trainer, and speaker. I am an owner of the WyzCo Group Inc. In addition to consulting on security products and services, I also conduct security audits, compliance audits, vulnerability assessments and penetration tests. I also teach Cybersecurity Awareness Training classes. I work as an information technology and cybersecurity instructor for several training and certification organizations. I have worked in corporate, military, government, and workforce development training environments I am a frequent speaker at professional conferences such as the Minnesota Bloggers Conference, Secure360 Security Conference in 2016, 2017, 2018, 2019, the (ISC)2 World Congress 2016, and the ISSA International Conference 2017, and many local community organizations, including Chambers of Commerce, SCORE, and several school districts. I have been blogging on cybersecurity since 2006 at
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