Here is a rare post on the subject of web design. (I tend to focus on security issues.) I just read a great post by Jessica Swanson at Shoestring Marketing University, titled “50 Power Words That Sell.” In web design, and especially the SEO area of web design, we are always harping on the importance of using “keywords” to make your copy more relevant to Google and the other search engines. Sometimes in out pursuit of page rank we forget about our human readers. I am not going to spend a lot of time paraphrasing her post, I just recommend that you click over to her blog and read it first hand. I am including her list of the top fifty power words below. You may want to start sprinkling these words into your content in addition to keywords in order to call your visitors to action and drive more sales.
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1. Absolutely 2. Accomplish 3. Achieve 4. Benefit 5. Best 6. Clear-cut 7. Compelling 8. Convenient 9. Critical 10. Dependable 11. Easy/Easily 12. Ensure 13. Exciting 14. Free 15. Fun 16. Guarantee/Guaranteed 17. Health/Healthy |
18. How-To 19. Improve/Improved 20. Instant/Instantly 21. Love 22. Money 23. More 24. New 25. Now 26. Personalized 27. Power/Powerful 28. Private 29. Proven 30. Quality 31. Quick/Quickly 32. Results 33. Safe/Safely 34. Save |
35. Secrets 36. Secure 37. Shocked/Shocking 38. Simple 39. Solution 40. Step-by-Step 41. Strong 42. Top 43. Uncover 44. Unique 45. Unleashed 46. Unlimited 47. Unlock 48. Winning 49. Yes 50. You/Your |
JAN
About the Author:
I am a cybersecurity and IT instructor, cybersecurity analyst, pen-tester, trainer, and speaker. I am an owner of the WyzCo Group Inc. In addition to consulting on security products and services, I also conduct security audits, compliance audits, vulnerability assessments and penetration tests. I also teach Cybersecurity Awareness Training classes. I work as an information technology and cybersecurity instructor for several training and certification organizations. I have worked in corporate, military, government, and workforce development training environments I am a frequent speaker at professional conferences such as the Minnesota Bloggers Conference, Secure360 Security Conference in 2016, 2017, 2018, 2019, the (ISC)2 World Congress 2016, and the ISSA International Conference 2017, and many local community organizations, including Chambers of Commerce, SCORE, and several school districts. I have been blogging on cybersecurity since 2006 at http://wyzguyscybersecurity.com