It’s All About Content

Here is a rare post on the subject of web design.  (I tend to focus on security issues.)  I just read a great post by Jessica Swanson at Shoestring Marketing University, titled “50 Power Words That Sell.”  In web design, and especially the SEO area of web design, we are always harping on the importance of using “keywords” to make your copy more relevant to Google and the other search engines.  Sometimes in out pursuit of page rank we forget about our human readers.  I am not going to spend a lot of time paraphrasing her post, I just recommend that you click over to her blog and read it first hand.  I am including her list of the top fifty power words below.  You may want to start sprinkling these words into your content in addition to keywords in order to call your visitors to action and drive more sales.

1. Absolutely

2. Accomplish

3. Achieve

4. Benefit

5. Best

6. Clear-cut

7. Compelling

8. Convenient

9. Critical

10. Dependable

11. Easy/Easily

12. Ensure

13. Exciting

14. Free

15. Fun

16. Guarantee/Guaranteed

17. Health/Healthy

18. How-To

19. Improve/Improved

20. Instant/Instantly

21. Love

22. Money

23. More

24. New

25. Now

26. Personalized

27. Power/Powerful

28. Private

29. Proven

30. Quality

31. Quick/Quickly

32. Results

33. Safe/Safely

34. Save

35. Secrets

36. Secure

37. Shocked/Shocking

38. Simple

39. Solution

40. Step-by-Step

41. Strong

42. Top

43. Uncover

44. Unique

45. Unleashed

46. Unlimited

47. Unlock

48. Winning

49. Yes

50. You/Your


About the Author:

I am a cybersecurity and IT instructor, cybersecurity analyst, pen-tester, trainer, and speaker. I am an owner of the WyzCo Group Inc. In addition to consulting on security products and services, I also conduct security audits, compliance audits, vulnerability assessments and penetration tests. I also teach Cybersecurity Awareness Training classes. I work as an information technology and cybersecurity instructor for several training and certification organizations. I have worked in corporate, military, government, and workforce development training environments I am a frequent speaker at professional conferences such as the Minnesota Bloggers Conference, Secure360 Security Conference in 2016, 2017, 2018, 2019, the (ISC)2 World Congress 2016, and the ISSA International Conference 2017, and many local community organizations, including Chambers of Commerce, SCORE, and several school districts. I have been blogging on cybersecurity since 2006 at

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