I am a big fan of Sam Richter, whose “Know More” web site offers great ideas for using the web as a research tool to improve marketing and increase sales. In a recent email he offered a link to a downloadable whitepaper that is a 10 step checklist for anyone who is contemplating a web site redesign.
Designing a new website is hard enough, but redesigning an existing website can have repercussions on page rank and traffic that are not always pretty. There are some important issues to know and keep in mind when executing the redesign. I personally had a client contact me about this issue. They had hired a new designer (replacing us at WyzHost, of course) and after updating our old site for a time, launched a completely new redesign. The new designer left off the Google Analytics code for the site, and their Analytics report began to show no traffic, of course. We shall see if the change improves or negatively impacts their page rank and traffic.
The important thing is to hire a designer who knows what they are doing, not just in terms of design, but also in terms of understanding SEO, page ranking, and traffic building strategies. A site that no one visits benefits neither the web searcher nor the company who paid for the web site.Share