The Power of Word of Mouth Marketing

Many of you know I belong to BNI.  BNI or Business Network International, is an professionally run weekly meeting of business professionals who meet with the sole purpose of passing referrals and making introductions to each others clients.  In Minnesota, there are over 160 chapters with more than 3900 members who collectively have passed almost $100 million in business in the last 12 months.  I know that a seat in my chapter, the East Side Alliance, is worth $20,000 per year in new revenue on average.

One of our members recently forwarded a couple of BNI relate YouTube videos to me, and I am sharing them below.

BNI has worked for many people I know personally, in many different kinds of businesses and industries.  The membership and other fees come to between $500 and $100 per year, depending on your chapter.  Most people recover their investment with 2 or 3 new referrals, or in the first 3 months.  In my case the return on marketing dollars spent on BNI is 40 to 1.  Sure beats the Yellow Pages.

The only reason to not try BNI is that you already have all the business you can handle.  But if you are still looking to increase your business, then you ought to give BNI a try.

And a shout out to my BNI Buddy Jo Baecker for sending these videos to me.


About the Author:

I am a cybersecurity and IT instructor, cybersecurity analyst, pen-tester, trainer, and speaker. I am an owner of the WyzCo Group Inc. In addition to consulting on security products and services, I also conduct security audits, compliance audits, vulnerability assessments and penetration tests. I also teach Cybersecurity Awareness Training classes. I work as an information technology and cybersecurity instructor for several training and certification organizations. I have worked in corporate, military, government, and workforce development training environments I am a frequent speaker at professional conferences such as the Minnesota Bloggers Conference, Secure360 Security Conference in 2016, 2017, 2018, 2019, the (ISC)2 World Congress 2016, and the ISSA International Conference 2017, and many local community organizations, including Chambers of Commerce, SCORE, and several school districts. I have been blogging on cybersecurity since 2006 at

Add a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.