Merry Christmas from WyzGuys. Here is a bit of good news. Trademark infringement C&D done right with a sense of humor. Make sure you watch the video. The video is from Budweiser’s Facebook page. You may have to turn on the sound in the video window. Enjoy. I may even drink a Bud Light in honor of the King of Beers.
From Tech Dirt:
Minneapolis brewery, Modist Brewery, recently unveiled a new double IPA it decided to call “Dilly Dilly.” If that isn’t ringing any bells, you must not have seen the series of kingly ads for Bud Light that I find funny, although I can’t describe exactly why.
As part of the ad campaign, Budweiser trademarked the phrase “dilly, dilly”, because of course they did. Whatever problems we might have with the practical application of trademark law in modern times, the phrase is creative, unique, and with the ad campaign it has become an identifier for the Bud Light brand. Modist Brewery even knew about the trademark. And it expected Bud Light to push back.
According to The Growler Magazine, the owners had an idea they would be getting a message from Bud Light after they found out “Dilly Dilly” had already been trademarked as a slogan.
“But then we said, ‘Screw it, let’s see what happens.’ And that’s what happens,” Kale Anderson told the magazine.
Yes, Budweiser did indeed respond…by sending an on-theme messenger to Modist Brewery.
In case you can’t see the video, the “messenger” from Budwesider states the following.
“Hear ye, hear ye!” he began. “Dear friend of the crown, Modist Brewery Company, congratulations on the new brew: Dilly Dilly Mosaic Double IPA …” the man read. “We are duly flattered by your royal tribute. However, ‘Dilly Dilly’ is the motto of our realm. So we humbly ask that you keep this to a limited edition one-time-only run. This is by order of the king. Disobedience shall be met with additional scrolls, then a formal warning, and finally, a private tour of the pit of misery.”