We all understand that HTTPS site are “secure” and HTTP sites are not. Google has been urging web site owners and managers to covert their plain HTTP sites to HTTPS for several years now, as part of an industry wide plan to use encryption in more places. Coming by July 18 of this year, Google’s browser Chrome version 68 will be flagging HTTP sites as “not secure.” If this is you, you can expect to see a drop in page rank and search results, and possibly a drop in site traffic as a result.
This effort has resulted in significant change already. 81 of the top 100 websites use HTTPS, and, depending on the platform, between 65% and 75% of Chrome traffic is using HTTPS already.
If you are one of the laggards, you might want to get the conversion scheduled. It is not as difficult as you might think, and if you use Let’s Encrypt, the price for the certificate will be free.
Most of the large hosting companies that offer the popular and inexpensive shared hosting platforms do offer security certificates for your website, at prices that range from free to $75.00 per year. So there is not a lot of incentive to avoid moving to HTTPS. We converted our site over a year ago, and it was quick and painless. We recommend that you go and do likewise.